There’s a pen sitting in front of me, just laying there on the desk. It’s pocket clip reads “PILOT SUPER GRIP (M)”. I mean, honestly. Who thinks up these ideas for names? It’s a pen. You know, a bog standard writing implement.
Looking at the pen, I cannot see any difference between it and a pen from Tesco. Both have the same amount of ink. Both have the same size and shape of pen body and grip. Both are transparent. Both have a black top, clip, and pushbutton. Both have the same radius of prenib and nib.
So why? Why do companies do this? Who do they employ to write these words? Is there some sort of guru who dubs each revision of pen with its own name? Is there a PILOT SUPER GRIP (S)? I mean, do they have programmers working on little things to crank out random names?
Hey, there’s an idea.
